Video the "Old-Fashioned Way"

One of the fundamental functions of FreeIQ is content hosting - free content hosting to be precise - and using this hosted content as a marketing tool. We've already discussed the value of "Moving the free line" by making as much quality content available as possible.

Of course, selling content is another of the underlying concepts of FreeIQ. Regardless, the message is: content is king (yep, that's me; I coined that one...!) The "content" for our purposes is primarily video, audio, and PDF's. We spoke a little about PDFs, and we'll be re-visiting that topic often. Today however, I want to begin focusing more on video. In an earlier post I mentioned "screen-capture" videos using Camtasia. But what about regular, "old-fashioned" video?

Video is one of the most powerful of all mediums. It's TV. And it used to be a fairly involved proposition. Well we know we can now easily create videos by narrating screen activity. But lets not overlook the power of regular video.

If you don't already have video, it is a simple matter to create quality content. You can set up an inexpensive camcorder or digicam on a tripod and go. Some possibilities include videotaping a sales presentation, a training session, or a product demonstration.

Once you have the raw footage, it is now a simple matter to create quality content. One company, MuVee, makes a nifty product, AutoProducer, that takes care of making you look good. Along with the mechanics of cutting or editing,and converting between formats, AutoProducer comes with a zillion templates that give you a polished, professionally produced video with almost no effort. You simply select the template style, add titles, captions, and voice-over narration as desired, and upload it to FreeIQ. Now you have Quality Content!

AutoProducer is priced at$129, and there is even a "lite" version, suitable for most applications, for $49. Best of all, both versions have download-able free trials - now thats moving the free line!

My advice: you can't start building your content library soon enough!