Tuesday, July 20, 2010

Viral Marketng - The Key To Affiliate Marketing Success

The key to increasing your Affiliate Market empire Have you ever tried to market and spread your online affiliate product only to face hardships and failure? Have you been trying to increase the reach of your online affiliate product but are failing quite miserably? Do you need a new method to increase the worth and customer base of your affiliate product? Look at a site such as the Home Business Reader.

If the answer is yes then you have come to the right place. Effectively marketing your affiliate product is one of the main things that one should have in mind if one wants to be successful. You do not want that you lose out on your profit because of the lack of proper marketing. Without a god marketing strategy people may not be able to recognize or even find your what your are selling. So what are the ways of spreading your business on the internet? Well there are many different methods that could help you market and spread your affiliate product.

These include methods such as marketing through advertisements, offers, email marketing, use of affiliates, etc. But all these methods are quite difficult to implement and rather slow and inefficient when it comes to increasing the size of your internet business rapidly. So there is a need for a way that is both fast and highly efficient and that could help spread information about your product like a wildfire in the jungle. One such method is viral marketing. But before we look into this method we must understand what viral marketing is.

Viral marketing is the use of social networking websites to spread awareness about your product and attract potential clients. So how can one start off with viral marketing? Well, let me give you a demonstration of a method that is both easy to use and provides an efficient way of attracting customers to your affiliate product. The first thing to do while starting with viral marketing is to set up an account on a popular networking site. Try to look for sites that offer you the opportunity to display your products and product information on your profile page. After this has been accomplished, the next step is to add contacts and make connections.

A lot of effort should be given to this because the larger your contact list the larger will be your business exposure. The next and the most important step in viral marketing is supplying information about your products to the people in your contact list. But this is not easy, if you try to market them your products in the traditional way they would most probably ignore you and your campaign may go down as a complete failure. The best way you could accomplish this is by creating a nice little video and putting your website and product links in that video.

This method is good because of the fact that if your video is liked by the people then they would share it further with their friends and this would make the video quite popular and your video would generate a lot of traffic and the links in your video would surely be noticed by potential customers who would come to know about your product, thus generating leads for you. This can help by spreading information about your affiliate product across the internet like a virus. And can lead to a large number of leads generated for your product which can in turn get converted into customers thus insuring success and profit for your affiliate marketing business.

Wednesday, July 14, 2010

Marketing Outside The Box

By Melanie Ullman

For most Internet business, marketing generally tends to consist of the basic IM strategies such as Article Marketing, Social Bookmarking, etc. Increasingly, however, the most successful businesses get there by thinking "outside the box".

For some types of businesses, this can present a challenge. As an example, this site about potty training girls might not be the sort of topic that lends itself well to casual conversation.

However, most businesses online tend to fall into the more traditional arena of product & service purveyors, such as ecommerce sites like this one talking about Homedics back massager products.

What is "outside the box" marketing consist of? To answer that, let's first look at what marketing itself is. In this context, marketing is the means of finding prospects, people who would have an interest in the product or service we are selling. We could also think of marketing as traffic generation. As an online business, our "business address" is our website. By getting more people to show up at our website, we increase our business, whether that means more sales, more sign-ups, etc.

So how can we increase traffic by thinking outside the box? Here are a few ideas; hopefully these will serve to spark some creative thinking to come up with additional ways.

Traditional advertising avenues

Using the more traditional means of advertising, we can increase the number of people coming to our website. These might include classified ads in newspapers, newsletters, and bulletin boards. Placing free or low-cost advertisements with our website address can generate traffic that we might not otherwise get through those common online marketing methods.

Organizations and affinity groups

Word-of-mouth is very powerful. By finding and joining groups such as our local Chamber of Commerce, we have the opportunity to get our message across and attract new prospects to our website. Affinity, or special interest groups can server the same purpose.

Reciprocal advertising

In the IM world, this often consists of emailing to each others lists. Thinking outside the box, we can talk to "bricks & mortar" businesses and offer to mention them in return for having a flyer with our website address posted at their location.

These are just a few of the ways we can market our business and increase our traffic beyond the current online methods we now use. By simply thinking along different lines, you will find yourself starting to look at marketing in whole new ways. Spend a little time each day thinking about how to get your website address in front of people. You'll find there are an almost unlimited number of opportunities for marketing, most of which can reach an entirely new and different set of prospects than current online methods!