Sunday, August 29, 2010

Article on Web-Based Marketing Firms

I came across this article recently about web-based marketing firms. Whether you're just getting ready to launch your online business empire, or have been online for quite a while, I think you'll find this article to be worthwhile.

If you disagree with what the author is saying, or would like to add some of your own experiences, please go ahead and leave your comments below. If you have other ideas, we'd love to hear about those as well.

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This content covers the difficulties that you will encounter once you start a web-based, Internet, or home-based business. Starting an internet or work-at-home business is probably the most worthwhile venture you'll be able to carry out. But bear in mind, there are definite stumbling blocks that can make certain you turn out like many of the failures. Comprehending these problem areas ensures that you could dodge or triumph over them to plot your path to El Dorado.

The difficulties that you will encounter include impractical monetary expectations, get-rich-quick swindles, hype, too much work, inadequate time, quitting too easily, high technology, and intellectual intricacy.

These challenges are described as follows:

1. UNREALISTIC MONETARY EXPECTATIONS. Most newcomers begin with the notion that you can easily make money online. They hear about the online marketplace being the place for automated income-generating machines and suppose they'll simply get in and begin to make a killing. You can make good money online and, for those who know what to do, it is dead easy. But you must learn the ropes before you can accomplish your success. It will take time!

2. MAKE-MONEY-FAST SCHEMES. Novices face get-rich-quick schemes the instant they step foot online and try to run a web-based, Internet, or home business. Their belief in getting rich quick makes them fall for con artists who take benefit from our built-in greed and laziness in order to sell us dodgy products.

3. HYPE. The net is the nesting ground for hype or overstated claims. Everyone is looking to get your attention, to have cash out of your wallet. Beginners submit to this hype without studying the facts. The end result is despair, particularly when they discover that their belief in getting rich quick is just not materialised in a product.

4. TOO MUCH WORK. Newcomers, after finally understanding you have to work for your keep online, become disenchanted. They lose interest and depart. Online, Internet, or work-from-home business is only too much work when you keep taking the wrong turn every time. When you start out on the right road it is certainly effort, but not too much work.

5. NOT ENOUGH TIME. A few newcomers might possibly not have the required time to commit to their work-at-home business. This is notably true when you're combining it with full or part-time work. Then you must turn to ready-made, semi- or fully-automated tools to speed up work on your web enterprise. Even when you've got enough time, it is always essential to use tools to reduce your workload.

6. ABANDONING EASILY. This occurs with lazy people, who would like money but they don't relish to work for it. This also happens with folks who approach their ecommerce business with false expectations, the expectations of having it easy while making a quick buck.

7. HIGH TECH. A web-based or home-based small-business is a high-tech business, but you won't have to be high-tech to run a rewarding one. Semi- or fully-automated software tools remove the complexity of managing a web-based, Internet, or home-based commercial-enterprise so that everybody can succeed at it, if they have a winning mentality.

8. INTELLECTUAL DIFFICULTY. An online business is an intellectual business. Which means there are always completely new stuff to master when you start and manage it. That doesn't mean that you need to be described as a powerful intellectual to have success at your web business.

This article has analyzed eight vital complications that you'll encounter once you embark on your online, Internet, or home-based small-business. It has described the difficulties somewhat, but this begs the question of how you might prevail over them to manage a victorious online enterprise. After all, this is exactly what you are interested in when you're getting started or when you are managing a struggling home-based business. In essence, you wish to start up on a positive footing or to make certain that your next turn is not a faux pas.

Just a few things you must remember:

* You've what it takes to have success at your work-at-home business.

* A lot of people who started a work-from-home business have excelled, and these individuals are not gods.

* Anyone who undertakes a vital project such as a business at home starts out unclear, frightened, shy, and stressed. So you are not alone!

* As you work on your home business, you will grow emotionally and intellectually. This will drive away your uncertainties and anxieties. You’ll become self-assured and confident and in control.

* When you’ve finally got there and you’re making the cash you are looking for from your work-at-home business, you’ll look back (like others have) and ask yourself why the trail couldn’t be straighter. But again that’s life! It’s always easier to become wise after the fact.

Sorry to say, owing to constraints in space, we simply cannot deal with the triumphs in this article. But if you are interested you can follow them through this home business enterprise link.

PLEASE, ALSO CONSIDER THESE TOPICAL HOME-BUSINESS-ENTERPRISE REVIEWS.

Bright Future for You - You Bet It!

You have a bright future before you. Yes, a bright future is waiting for you!

Regardless how helpless your circumstances are, a bright future awaits you. Regardless of how troubled you can be, happiness stands on your route. It doesn't matter how nervous you are, valor awaits you. It doesn't matter how demoralised you might be, confidence awaits you.

Regardless of how much you weep, fun is on your way. However offended you are usually, serenity is coming to your heart. Yes, you actually have a bright future before you!

Dr A A Agbormbai has been constructing his home-business since 2006 and possesses many achievements and experiences within this area. His articles bring his insights to you to guide you succeed online.

Earlier, Dr Agbormbai was a Senior Lecturer of Information Systems and Information Technology at a private university college in London. He's a PhD in Aerospace Engineering from Imperial College London, specialising in Spacecraft Aerodynamics. He has also worked as a Research Fellow in Fluid Dynamics.

Dr Agbormbai also plays a role in nation building by analysing national problems through his blogs, at political sites online, and providing incisive practical solutions to these problems. He's the world's top problem solving guru, having solved problems in such interdisciplinary areas as science, technology, business, people, and national issues. These problems range from academic to practical.

Thursday, August 26, 2010

The Keys To Natural, or Organic Search Traffic

Depending on what your business model is, search engine traffic can be the life-blood of your business. If you are buying traffic, such as Pay-Per-Click, then you know pretty much exactly how much traffic you will get; the more you pay, the more you receive.

Natural, or organic traffic is a whole different situation. For those businesses that live off of search engine traffic, there are two factors that determine how many visitors you will get.

The first is the particular keyword phrase you are targeting, specifically how often it is searched. Obviously, you're never going to get 100 visitors per day for a keyword that only gets searched 10 times per day. On the other hand, you won't get 100 visitors even if it is searched that many times per day. Which brings us to the second factor determining your traffic volume.

Where you rank for your targeted phrase will determine what percentage of "available traffic" you get. Let's talk a minute about "available volume".

A given keyword phrase gets searched "x" times per day. How do you know what "x" is? You use one of the many available keyword research tools. Some of these tools require one-time or subscription payments, while some others are free. Two good free tools are Wordtracker (http://freekeywords.wordtracker.com/), and Google's own keyword research tool (https://adwords.google.com/select/KeywordToolExternal).

It's worth noting that you will often get different results for the same query with these tools. That is because they use different methods and different databases to determine search volume. Either way, you are seeing a rough estimate, but that's what we have to work with.

Suppose your target phrase gets searched 100 times each day. This is where your rank or position comes in. Depending on where you are in the SERPs (Search Engine Results Page), you are only going to see a percentage of that volume. The closer to the top, or Position #1 that your web page appears, the larger the fraction of total search volume you will get.

Generally speaking, the top spot, Position #1, gets approximately 50% of the volume. This means that when a search is done, about half of the people searching will click on the first result. Positions #2 and #3 split about another 25%, giving the first three entries approximately 75% of the available volume.

The remaining 7 entries on the first page will split nearly all the remaining 50%, with each position seeing a lesser percentage than the one above it. In all, if you aren't on the first page, you don't see very much of the trafic, and in fact if you aren't near the top, the fraction you receive will be very low.

The keys to natural search engine traffic then are targeting keyword phrases that have decent daily search volume, and to get your web page to rank at or near the top of the SERPs for that keyword phrase.

It goes without saying that the higher the daily search volume, the stiffer the competition is likely to be. And so, your goals should be to target phrases that have good search volume, but not so much that reaching the top spots will be nearly impossible.

Thursday, August 19, 2010

Why Should You Be Interested In Search Engine Optimization - SEO?

So why SEO?

So you'd like to become number ONE in Google and Yahoo? Search engine optimisation or SEO is the procedure by which we increase the position of any given website in the various search engines. Simple huh? Sadly not! SEO isn't for the faint hearted. It demands a superior amount of technical expertise, the usage of complex tools then the evaluation and execution of the results those tools provide.

The idea behind seo is to bring a substantial amount of website visitors to your website. It's a well planned strategy based on certain key words and key phrases depending on the needs of your company.

Whether your Web site is completely new or 10 years old, managing how it appears to search engines like Google is crucial to its success. The standard Web site gets 61 percent of their traffic from organic (nonpaid) search results and 41 percent of most traffic from Google alone. Ensuring that the company's site ranks highly in search results is, for many companies, a make-or-break proposal, which is why search engine optimisation (SEO) has become a multibillion-dollar industry.

80% of all internet users find what they're looking for through the search engines like (Google, Yahoo!, MSN, etc). If someone is seeking a product or service that you offer on the web, they will not find your website if it doesn't show up on at least one of the first 3 pages of the search engine. The majority stop searching after page 3 (or Position 30) and start a new search.

The reality is there may be numerous businesses online selling almost the same services or products that you offer. 5 to 7 of them already occupy the first 10 positions of your favorite search engine. How in the world can you get into the running, much less contest with other local companies?

Even sadder is the fact if you don't do search engine optimization your website will never rank anywhere meaningful in the search engines like Google. Look at your own search behavior. How many pages will you take a look at when you are searching for a products or services? Truth be told that a majority of surfers usually do not go past page 3 if the results are offered in groups of ten! Therefore if you happen to be on page 70 who is going to find you? How about page 122034 from 77300000 internet sites. I hope you see my point!

Search Engine Optimizing is easy enough it simply demands diligent composing of content rich with keywords and phrases that correspond with your business. If you have a local company dealing with mainly local clients ensure you include your location in the search phrase "Web Designers in Glasgow" rather than simply "Web Designers" as this will make your site more unique to your prospective customers' searches. You need to apply exactly the same thinking to your company and site. Do the same for each page and you will soon have built up an optimised site. Be certain though not to make it to search term heavy (2-5 per 100 words) as it will soon become unreadable and just turn away the very website visitors you hope to entice.

Marketing online for your local business has never been more great. The various tools, strategies and systems are available for you. Most companies don't have the time to keep up with all the 'online stuff'.

Search engine optimization is critical to getting your site found by search engines like google. You will not merely be found simply because you have a website.