How To Increase Opt Ins To Build Bigger Lists By Michael Ullman

If you've been involved with Internet marketing for more than 10 minutes, you've probably heard that "the money is in the list". That is true. If you can build an e-mail list of people who are interested in what you have to offer, you can communicate with them over and over again and continually sell them on the benefits of your products. The result: a lot more sales. In this article I will show you how to build your list with the most powerful list building technique I've ever come across. It involves giving perceived value, and there are three ways to do it. By reading this article, you can use one or all three strategies described and watch your list grow faster than is ever grown.A lot of people use e-books as their main product. Really smart marketers use e-books as incentives to get people to subscribe to the list. Then, once somebody subscribes to the list they have other products that they sell to them. In other words, they give away something that most other people sell. E-books are probably the most often used incentive for enticing people to sign up for lists. That is because e-books are pretty much free to create, or can be outsourced at a very low cost. It's a fair exchange: you want to communicate with them to buy your products, and they want the information in your e-book. This is what was building is all about.In some markets, e-books don't have as high a perceived value as in other markets. A way to get around that is to take your service, and brainstorm a way to offer a free trial for it. It might be a simple as giving them seven days to evaluate your e-book before they need a password to continue looking at. Other ways you can use free trials are to give the first month away of a membership site for free, or creating a trial version of a software to use. Have them sign up to try your trial version, and then continually market to them on upgrading it.Speaking of software, sometimes creating software that is complementary to your product is a great way to build your list fast. For example if you're selling a book on how to market using youtube, you can create a free piece of software to give away that automates adding comments to other peoples videos. Don't know how to create software? There are plenty people on the Internet who will create it for you for very low price. Just do a little digging around to be surprised at how cheap you can get software created for you. Sites such as Rentacoder and Elance that allow you to create inexpensive but professional products.There are many additional, free resources for tips & tricks to leverage these strategies, such as Improve Your Internet Marketing.In conclusion, the best way to the lists is to give them something of high perceived value that they would normally have to pay for to get. If you're willing to take the initial time up front to create this product and give it away, you will reap the rewards by getting high sign-up rates. Then do some simple e-mail marketing to them, and since you have a bigger lists, you also get bigger profits.Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing firm, and a Google Certified Professional. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter "Melanes Tips"!

Learning from the WORST…

A common bit of good advice is to learn from what works. So whenever I come across a great salesletter, I try to take something away: a cleaner layout, better use of graphics, and especially great copy. Like many of you, I keep a swipe-file open to save good copy when I come across it.While a great salespage can be invaluably instructive, there is also a lot to be learned from BAD salespages.[Read more →]

SpeedPPC - Most Powerful PPC System Available

SpeedPPC is possibly the single application responsible for more of our revenue than any other. So much so that once we got our arms around it, we brought in another full-time assistant just to free up more time to take advantage of it's incredible power!First things first: I do not write about anything unless I can speak about it knowledgeably. Second, I DO NOT recommend or promote anything I don't believe in. If it's not something I currently use, have used, or have learned about from a legitimate, reliable source, I won't write about it at all.As PPC affiliate marketers, we always have to be on the lookout for tools and methods that will help us keep a competitive edge. SpeedPPC is a software program and system that claims to 'revolutionize' Pay Per Click affiliate marketing. We all hear similar claims on a daily basis, but decided to take a look. It was a decision that has fundamentally changed my outlook, my business, and my prospects as an affiliate marketer.As a successful Internet Marketer for over 5 years, I will be the first to tell you there are no "magic bullets". Successful affiliate marketing requires understanding and intelligent application of effective tactics.Further, let me say plainly that SpeedPPChttp://www.improveyourinternetmarketing.com/speedppc-most-powerful-ppc-system-available-plus-exclusive-discount/">SpeedPPC> is NOT a the place to first enter the affiliate marketing business. I would NOT recommend it unless:You are already set up with Adwords and at least one affiliate program, such as Commission Junction or Clickbank;You have already created at least 2-3 campaigns from scratch yourself;You understand the concepts of adgroups, match types, and Quality Score;Since that time, we've gotten involved with Jay Stockwell, the developer of the application. As a result of our experience and success with PPC in general and SpeedPPC specifically, we were asked to moderate the SpeedPPC Members Forum, something we now do.We decided to try and leverage our position - and so we approached Jay Stockwell to ask that in return for moderating his forum, he allow us to offer our readers something special. And boy did he!You can now get a Private, Exclusive, and Limited Time discount of $100 off the price of SpeedPPC and purchase it for just $397 - less than we paid!Click Here for the link to this Exclusive and Limited Time SpeedPPC Discount!Michael Ullman is President of Analogy Marketing, a leading NY-based Internet Marketing firm, and a Google Certified Professional. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter "Melanes Tips"!

Internet Marketing: What Every Beginner – and Pro - Needs To Know

If you’re new to Internet marketing this post will cover some of the basics and business fundamentals that you need to know. Specifically in this article we will talking about how to evaluate which products and information are right for your business, the number one most important thing to success in Internet marketing, and […][Read more →]

How and When to Build Landing Pages

One of the ‘building blocks’ of Internet Marketing is Landing Pages. I’ll share with you how I decide when to build a landing page, and how I go about it.Why and When to Create Landing PagesWhen I am ’starting out’ with a new offer or a new niche, I will always begin by […]
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Boost Your PPC Click-Through Rates (CTR)

Your Click-Through Rate, or CTR for any type of online sales is important, but it’s critical for Pay Per Click where it can determine how much you pay. It’s important, however, that what you do to improve your click through rate doesn’t result in lower conversions.[Read more →]

Free Ad Spying and Keyword TrackingI just came across HexaTrack - a FREE Ad Spying and Keyword Tracking application. Back in early 2007, a number of applications gave birth to “Ad Spying” - automated tracking of PPC ads over time to see which ones ran consistently, the idea being that nobody would pay to run ads indefinitely if they weren’t profitable. The premise is a good one, though all of us who jumped into it quickly found that simply copying long-running ads wasn’t all there was to it. Still, Ad Spying works, and there are many benefits to tracking the competition. [Read more →]

How To Brand Yourself An Internet MarketingBy Michael Ullman

There are two kinds of branding -- profitable and unprofitable. I'm profitable branding usually involves being entertaining at the sake of diluting the message. This branding often occurs because people are too afraid to ask for the sale, so they take the easy way out: they entertain you and make you laugh, and at the end they slip in a little blurb about the product they are selling.Profitable branding means creating a brand that people will instantly link to your product in a positive way. For example, if you're branded as a no-nonsense kind of person, and you're selling a product, other no-nonsense kind of people who are interested in that product will be more attracted to your message than someone else's. Or, if you're branded as being first in the marketplace in something, you instantly will be perceived as being better simply because you're first..... [read more]

Free Ad Spying and Keyword Tracking

I just came across HexaTrack - a FREE Ad Spying and Keyword Tracking application. Back in early 2007, a number of applications gave birth to “Ad Spying” - automated tracking of PPC ads over time to see which ones ran consistently, the idea being that nobody would pay to run ads indefinitely if they weren’t profitable. The premise is a good one, though all of us who jumped into it quickly found that simply copying long-running ads wasn’t all there was to it. Still, Ad Spying works, and there are many benefits to tracking the competition. [Read more →]

Keyword Research - A Secret Trick Most People Don't KnowBy Michael Ullman

If you're going to enter into any niche, you should start broad, then go narrow. This ensures you won't miss important keywords. For example, let's say you were going to do keyword research for dieting tips. To start broad, we'd want to research a term like diet. We are not looking for just keywords with diet in them however, because search engines like Google also analyze relevancy by latent semantic indexing (LSI). What LSI means is that search engines check for similar terms related to diet to determine how relevant the content website is.To take advantage of LSI properly, do a Google search for diet, but put a tilde (~) in front of the term, so search would look like this: ~diet. Google will return related words in bold such as weight loss, recipes, wheat, meal, eating and foods. Notice the difference from these words and words you'd find in a thesaurus. If you're doing keyword research properly, your best to use terms that search engines tell you are relevant, and not what a thesaurus suggests. [ read more]

Keyword Spy ReviewBy Michael UllmanKeyword Spy can cut the time it takes to build a keyword list down from hours or days to a matter of seconds. One of the best features is that their return for results happens instantaneously. Most keyword tools take minutes to hours to return results, but you never have to wait when using Keyword Spy. Simply put in a term like flowers, and it will return all the competitors on Google who are bidding on the term flowers. Then you can look at each competitor, and find out all the keywords with the word flowers they are bidding on. In a matter of moments, you can get someone's whole adwords keyword list -- sometimes having more than 27,000 terms!You can export these terms with one click of a mouse button. This is another strong point with using this tool. [ read more]

How to Use Google AdWords Keyword Tool in a Way to Get You Hot KeywordsBy Michael Ullman

While the google adwords keyword tool isn't technically free, it only costs $5, which you get as credit to spend on adwords. This will be the best investment you will make for keyword tools. Think about it. Google is the biggest company in the whole world created for giving data to people who are buying keywords. Google wants to give you the most effective real-time keywords so you will continue to use their services. Why would you want to neglect this resource?
Here's how you get the most out of it. First, login to your adwords account, click tools, and then select keyword tool. Search for a broad term in the niche you want to research, and then select "use synonyms" and perform your research. [read more]

Ad Spying - ZamDoo, GCD, and AdSpyProAd spying is based on the premise that if an affiliate ad is running long enough it must be profitable, or else the owner wouldn’t continue to pay for it. Ads cost money, and if they aren’t returning more profit than they cost, they don’t last too long.There are caveats to that theory, most notably […][Read more →]

Learning from the WORST…

A common bit of good advice is to learn from what works. So whenever I come across a great salesletter, I try to take something away: a cleaner layout, better use of graphics, and especially great copy. Like many of you, I keep a swipe-file open to save good copy when I come across it.
While a great salespage can be invaluably instructive, there is also a lot to be learned from BAD salespages.
[Read more →]

SpeedPPC is a great way to take advantage of the affiliate marketing field. SpeedPPC, a revolutionary PPC system that promised previously unattainable capabilities and near-insurmountable competitive advantage. The gist was, after investigating it, I became a ‘convert’, and even considered making it the first affiliate marketing tool that I use myself that I wanted to keep to myself. SpeedPPC, is easily the most extraordinary, powerful PPC system available, is a bargain at $497.Readers of this blog or Melanies Tips already know we manage our own in-house Internet Marketing practice with over 5 years continuous success.Visit ==> Improve Your Internet MarketingSubscribe ==> "Melanies Tips" email newsletter

Quickies: 50 Tips on Getting More Traffic to Your Site!

Getting traffic to your site, whether it is an Affiliate Marketing niche site, a blog, review site, etc. is one of the most basic, ongoing practices for Internet Marketers. Of course, many of us use PPC, but even with that, we should always be looking for additional means to drive traffic. Here is a neat list of 50 ways to drive traffic, care of a post on Warrior Forum by Justin Michie (http://www.internetmarketingbook.com/). [more...]

Online Profits from Off-Line Products

Creating info-product profits from OPP (Other People’s Products)
One of the best product categories for online marketing is info products. Distribution is easy, inexpensive and broad. Payment and delivery can be handled by third-party companies such as Clickbank. There is no inventory to store, boxes to pack, or invoices to collect. While even a marginal info-product’s can generate significant revenue, a good info-product can pave the way to an ongoing revenue stream, a strong e-mail list, and a loyal customer base for repeat and ongoing sales and upgrades. [Read more →]

Internet Marketing is a unique business for many reasons; technology, scale, growth, well you know, it’s the Internet! It does, however share one characteristic with most other businesses: it is easier to fail than it is to succeed. There are lots of reasons, some of them common to any business, some more Internet-specific. To find out more about Interent Marketing and how to get started in the field visit our website. Improve Your Internet Marketing or subsribe to our free newsletter: "Melanies Tips" email newsletter

Internet Marketing: What Every Beginner – and Pro - Needs To Know

If you’re new to Internet marketing this post will cover some of the basics and business fundamentals that you need to know. Specifically in this article we will talking about how to evaluate which products and information are right for your business, the number one most important thing to success in Internet marketing, and […]
[Read more →]