Learning from the WORST…

A common bit of good advice is to learn from what works. So whenever I come across a great salesletter, I try to take something away: a cleaner layout, better use of graphics, and especially great copy. Like many of you, I keep a swipe-file open to save good copy when I come across it.While a great salespage can be invaluably instructive, there is also a lot to be learned from BAD salespages.[Read more →]