Selling Services - Move the "Free" line

If you sell services of any type, consulting, programming, graphic design, psychic - anything, than FreeIQ can be a boon to your business! The concept we're going to discuss is "moving the 'free' line.

What is the "free line"? It's what you'll do for free in order to attract business, win over prospects, upsell existing customers, etc. Examples might include free demonstrations, initial free consultation, free reading, even writing a proposal. You do this to further the sales cycle and build your funnel. The more you can "give away", the more valuable you are providing. So where does FreeIQ come in?

FreeIQ will host your content - video, audio, pdf's, etc. for free, nicely presented on a professional looking page. So you post your 'free' content, and refer prospects, link it to your site, etc.

Now here's the key: Every business knows things that are valuable to their customers. This could be in the form of a training manual, promotional video, white paper, sample work, etc. By uploading your content to FreeIQ, you create and name a page with a legitimate, searchable link such as "www.freeiq.com/smithassociatestrainingvideo". You can point people there, or include your contact info or a link.

Here's the "moving the free line" part: you all have valuable content, why not make it available for free? This has the tremendous synergistic effect of prospecting, pre-selling, rising above competition.

If you think about it, there's probably TONS of stuff: word documents such as sales brochures, white papers, price lists, FAQ's, manuals, etc.

TIP: You can easily convert Microsoft Word documents directly into downloadable pdf's from within Word.

Taped a seminar? A conference call? These make ideal free content. Why not host them on FreeIQ? There's no better sales & prospecting tool!