Content as Marketing - Using PDF's

Earlier I talked about "Moving the Free line", meaning giving away more to attract more business. Now I'm not talking about giving away your primary products, I'm talking about enhancing your marketing, increasing your reach, widening your funnel, relationship-building, and differentiation. "Free Samples" work, even if they aren't product samples. Basically, the more you free value you offer, the better off you are all around.

And since FreeIQ will host your free content for free, why not take advantage of the opportunity? While you don't want to tarnish your image with trash, there is no doubt you have LOADS of valuable content that would improve your prospecting and marketing efforts.

Adobe invented the PDF (Portable Document Format) as a way to make documents portable between computers, OS's, applications, and printers. Since nearly every computer already has a PDF reader or plug-in, you can distribute any type of text & graphics document: text, spreadsheet, slide presentation, etc. And making PDF's is a breeze - many programs can save directly to PDF, and in not, there are freely-available PDF converters available every word processor, spreadsheet, slide-show program, drawing & drafting software - you get the point.

Take a look at Template Zone - they have terrific templates that you can literally paste your stuff into, and it spits out beautiful, professional-looking PDF's ready for upload. Their software is inexpensive and has over 500 ready-made templates for everything from single-page flyers to entire manuals.

So gather your material - your white papers, product reviews, seminar scripts, marketing brochures, customer testimonials, spec sheets, product documentation, instructional material, competitive benefit reports - and convert them to PDF's. Then upload them to FreeIQ. You can group them by product, topic, purpose; now you've begun to Turbo-Charge your marketing!