Website Flipping

Website flipping - creating websites specifically to sell - has become very popular.

As pointed out on Improve Your Internet Marketing, flipping a web site is not necessarily the same as buying/selling a business.

For one thing, with a business, your main concern is, well, the business. With flipping, everything is done and revolves around the end objective of selling the site.

While it's possible to sell a 'brand new' site, generally speaking you want to get as much traffic and/or revenue as you can before listing it for sale.

Holding the site for even a few months while creating traffic or sales can result in a selling far higher than it might be otherwise.

Selling prices that are multiples of revenue are common, and a multiple of 6-12 times revenue is not at all unreasonable.