The Truth about Hype and Internet Marketing

To be successful in Internet marketing, you have to have high-quality advertising. This means you have to present your product in the best light. However there is a difference between putting your best foot forward and hyping your product to the moon. In this article I will discuss how to use hype appropriately to positively help your sales argument. I will show you what to avoid when using hype so you don't get high refunds or tell flat-out lies which can get you in trouble with the law. After reading this article, you should be able to identify what is okay to write your advertisement and what will get you higher sales, and what you should avoid.

In order to sell something, your advertisement has to be believable. Too much hype means very little believability. If people believe your message, they will perceive you as an credible. If they don't, they will think you're con man. Hype doesn't sell products. Learning how to color your product or service and favorable lights, while still being believable, is what sells products.

Hype does have its place in advertising on the Internet, especially in certain markets. Some markets are so saturated that people won't respond to your message, unless you make it outrageous. This doesn't mean you make outrageous claims. This just means you put an interesting spin on your advertising. For example, a one legged golfer who can hit a drive 250 yards is more interesting than a two legged golfer who can hit a drive 300 yards when you're selling a golf instruction video. It's outrageous, and it probably has nothing to do with the product, but it's effective at getting attention. And if your ads don't get attention, they don't get read and you lose sales.

Techniques like these don't work on markets who have been over exposed to them. After awhile, these markets will become immune to tactics that they know are often manufactured to create urgency or interest. Use these wisely, and always know the state of awareness of your marketplace. What works well in one market will fail in another.