3 Landing Page Steps to Boost Your Quality Score and Lower Your CPC
Check this out
Some of us may not realize that Google Adwords CPC’s (Cost per Click), the amount we pay for a click on a keyword, is a variable. There is NO SUCH THING AS A $.10 KEYWORD! Neither is there such thing as a $.50 keyword, or a $5.00 keyword. This is because Google’s base CPC, the minimum you must pay to trigger your ad for a given keyword, varies. It depends on a slew of factors including match type, relevance of the landing page, and the adgroup’s CTR or Click Through Rate. My $.10 keyword might cost you $.65! Or vice-versa… [Read more →]