Who Knows Why Rankings Bounce

I've been working on a site in the online dating niche, specifically about Mexican brides. It's based on Wordpress hosted on my own VPS. I launched the site in August of last year, 2010.

I created it based on keyword research I had been doing, poking around the "relationship" and "romance" topics. What I found was a couple of keyword phrases that looked reasonably good - decent search volume, without too much stiff competition.

I did what I would normally do for this type of project. I began by researching the topic and writing some original, high-quality articles on various related subjects. I launched the site, got it indexed, and began some basic link-building activities.

After about 5-6 weeks, I was able to achieve high Page 1 rankings on the main two keyword phrases. The site is monetized with pretty specific, well-targeted affiliate dating offers, specifically the Hispanic market.

Since the site was based around dating women or finding brides in Mexico, that's what all the content was about, with a few articles on general marriage and romance.

Well, I started getting good traffic, and clicks on the dating offers. Conversions were decent, and the site was earning good revenues.

About 3 months in, I stopped most of my backlinking activities. The site held stable with it's Page 1 rankings.

Then I noticed a drop-off in commissions from the affiliate offers. Upon closer inspection, I found the site had dropped off the map. A few weeks later it was back on Page 1. Then a few more weeks and it was gone again.

Since then, I've been fighting a battle trying to regain my good rankings. I've renewed my link-building, but have only seen sporadic improvements. The site would show back up on Page 1 for a few days, then disappear again.

At this time, I have no idea why it's having such trouble holding on to it's rankings. No clue. It's particularly annoying in that the sites that outrank it and have good positions aren't strong sites. Nor are they optimized either for "Mexican brides" or "Mexican mail order brides", the two main phrases I'm targeting.

Well, the only thing I can think of doing is sticking with my renewed link building efforts. Just yesterday, I saw it finally re-emerge, albeit at the bottom of Page 2.

Hopefully this is just an anomaly and I'll re-gain m my rankings, which at one time were in the top 3 positions.

What's the moral of the story? I don't know. If I get good positioning back, I'd have to say it is maintaining consistency in building backlinks, even once you achieve your desired position.

A New - And Better- Way To Adsense Success!

One of the areas we have been focusing on a lot lately is Adsense. Because of it's nature, many people are leery of getting involved in it, however it can be incredibly lucrative. In fact, as far as advertising is concerned, it's easily the "best" program out there.

Unless you have a website with at least tens of thousands of visitors per month, Google's program is really the only game in town as far as advertising is involved. Competing programs just don't hold a candle as far as contextual advertising is concerned.

One of the main reasons is that is that adsense is the flip side of Google's Adwords program. And Adwords has literally tens of thousands of advertisers creating millions of ads, in every conceivable category. As a result, virtually any topical website will end up displaying very targeted, appropriate advertisements.

We recently came across "The Adsense $100k Blueprint", a new product designed to allow anyone to hit it big with Adsense. It includes a 75-page ebook, some videos, and some other assorted bits and pieces. I have to say, the ebook is by far the best I've ever seen on the subject. Not only is it a great Adsense course, but literally a Masters degree on Internet marketing, particularly in the areas of ranking and search engine optimization.

The product is currently in pre-release, but I believe it will retail around $67. If you want to earn a serious and sustainable income with Ed sense than this is the product to get. I will even go so far as to say, if you plan on earning your living in Internet marketing, even if you're already successful and experienced, buy this book. You will see things in a whole new light, and gain insights and understanding that you never had.

Adsense is a relatively simple program, but this product provides the kind of insights and tips that come from obvious experience and success, an invaluable benefit. Just as importantly, since the success of this type of marketing is entirely dependent on "organic" search engine traffic, you will gain an absolutely incredible competitive advantage by reading what they have to say about Pagerank, backlinking, SEO, niches, and keyword research.

We heartily recommend "A100k", and if we had a review ranking system here, it would get 5 stars.

Why Should You Be Interested In Search Engine Optimization - SEO?

So why SEO?

So you'd like to become number ONE in Google and Yahoo? Search engine optimisation or SEO is the procedure by which we increase the position of any given website in the various search engines. Simple huh? Sadly not! SEO isn't for the faint hearted. It demands a superior amount of technical expertise, the usage of complex tools then the evaluation and execution of the results those tools provide.

The idea behind seo is to bring a substantial amount of website visitors to your website. It's a well planned strategy based on certain key words and key phrases depending on the needs of your company.

Whether your Web site is completely new or 10 years old, managing how it appears to search engines like Google is crucial to its success. The standard Web site gets 61 percent of their traffic from organic (nonpaid) search results and 41 percent of most traffic from Google alone. Ensuring that the company's site ranks highly in search results is, for many companies, a make-or-break proposal, which is why search engine optimisation (SEO) has become a multibillion-dollar industry.

80% of all internet users find what they're looking for through the search engines like (Google, Yahoo!, MSN, etc). If someone is seeking a product or service that you offer on the web, they will not find your website if it doesn't show up on at least one of the first 3 pages of the search engine. The majority stop searching after page 3 (or Position 30) and start a new search.

The reality is there may be numerous businesses online selling almost the same services or products that you offer. 5 to 7 of them already occupy the first 10 positions of your favorite search engine. How in the world can you get into the running, much less contest with other local companies?

Even sadder is the fact if you don't do search engine optimization your website will never rank anywhere meaningful in the search engines like Google. Look at your own search behavior. How many pages will you take a look at when you are searching for a products or services? Truth be told that a majority of surfers usually do not go past page 3 if the results are offered in groups of ten! Therefore if you happen to be on page 70 who is going to find you? How about page 122034 from 77300000 internet sites. I hope you see my point!

Search Engine Optimizing is easy enough it simply demands diligent composing of content rich with keywords and phrases that correspond with your business. If you have a local company dealing with mainly local clients ensure you include your location in the search phrase "Web Designers in Glasgow" rather than simply "Web Designers" as this will make your site more unique to your prospective customers' searches. You need to apply exactly the same thinking to your company and site. Do the same for each page and you will soon have built up an optimised site. Be certain though not to make it to search term heavy (2-5 per 100 words) as it will soon become unreadable and just turn away the very website visitors you hope to entice.

Marketing online for your local business has never been more great. The various tools, strategies and systems are available for you. Most companies don't have the time to keep up with all the 'online stuff'.

Search engine optimization is critical to getting your site found by search engines like google. You will not merely be found simply because you have a website.

Back - And Blasting Out A New Experiment!

Well, after quite a long absence from marketing, I'm back with a renewed plan and internet marketing strategy.

I'm beginning with something of an experiment. Part of the experiment involves testing to see how long it takes to get a brand new site up, indexed, and ranking in the SERPS. I'm beginning the 'test' with five new domains and sites:


Homedics Back Massager
Pool Vacuum Cleaners
Gas Leaf Blowers
Portable Propane Heaters
Atomic Wall Clocks

Of these sites, there are two .com TLD's, two .org TLD's, and one .info TLD. I've gone through just the very basics of on-page SEO.

Off-page SEO - meaning back link building - has consisted of a very basic campaign. I've submitted the first page of each site to Digg, Blinklist, added it to StumbleUpon, and used Onlywire to tag them to about a dozen more social bookmarking sites.

In addition, each site has 1-3 articles submitted to article directories including Ezinearticles and Goarticles.

I'll be watching and tracking the progress, meaning how long it takes each web site to get indexed, where in the SERPS the initial ranking is, and how long it takes for the other backlinks to show up.

I'll post my results here as I get them.

SEO Tools & Resources

We all know how important SEO is. Well, I recently came across a truly exhaustive list of SEO resources and tools.

One of my favorite Internet Marketing sites has just posted a HUGE list of Search Engine Optimization tools, links, resources, etc. This is a MUST HAVE list if you are trying to improve your websites ranking, generate more organic search engine traffic, or just improve your site's search marketing potential.

You can see the full list here: SEO Tools & Resources.