Content as Marketing - Using PDF's

Earlier I talked about "Moving the Free line", meaning giving away more to attract more business. Now I'm not talking about giving away your primary products, I'm talking about enhancing your marketing, increasing your reach, widening your funnel, relationship-building, and differentiation. "Free Samples" work, even if they aren't product samples. Basically, the more you free value you offer, the better off you are all around.

And since FreeIQ will host your free content for free, why not take advantage of the opportunity? While you don't want to tarnish your image with trash, there is no doubt you have LOADS of valuable content that would improve your prospecting and marketing efforts.

Adobe invented the PDF (Portable Document Format) as a way to make documents portable between computers, OS's, applications, and printers. Since nearly every computer already has a PDF reader or plug-in, you can distribute any type of text & graphics document: text, spreadsheet, slide presentation, etc. And making PDF's is a breeze - many programs can save directly to PDF, and in not, there are freely-available PDF converters available every word processor, spreadsheet, slide-show program, drawing & drafting software - you get the point.

Take a look at Template Zone - they have terrific templates that you can literally paste your stuff into, and it spits out beautiful, professional-looking PDF's ready for upload. Their software is inexpensive and has over 500 ready-made templates for everything from single-page flyers to entire manuals.

So gather your material - your white papers, product reviews, seminar scripts, marketing brochures, customer testimonials, spec sheets, product documentation, instructional material, competitive benefit reports - and convert them to PDF's. Then upload them to FreeIQ. You can group them by product, topic, purpose; now you've begun to Turbo-Charge your marketing!

Selling Services - Move the "Free" line

If you sell services of any type, consulting, programming, graphic design, psychic - anything, than FreeIQ can be a boon to your business! The concept we're going to discuss is "moving the 'free' line.

What is the "free line"? It's what you'll do for free in order to attract business, win over prospects, upsell existing customers, etc. Examples might include free demonstrations, initial free consultation, free reading, even writing a proposal. You do this to further the sales cycle and build your funnel. The more you can "give away", the more valuable you are providing. So where does FreeIQ come in?

FreeIQ will host your content - video, audio, pdf's, etc. for free, nicely presented on a professional looking page. So you post your 'free' content, and refer prospects, link it to your site, etc.

Now here's the key: Every business knows things that are valuable to their customers. This could be in the form of a training manual, promotional video, white paper, sample work, etc. By uploading your content to FreeIQ, you create and name a page with a legitimate, searchable link such as "www.freeiq.com/smithassociatestrainingvideo". You can point people there, or include your contact info or a link.

Here's the "moving the free line" part: you all have valuable content, why not make it available for free? This has the tremendous synergistic effect of prospecting, pre-selling, rising above competition.

If you think about it, there's probably TONS of stuff: word documents such as sales brochures, white papers, price lists, FAQ's, manuals, etc.

TIP: You can easily convert Microsoft Word documents directly into downloadable pdf's from within Word.

Taped a seminar? A conference call? These make ideal free content. Why not host them on FreeIQ? There's no better sales & prospecting tool!

FreeIQ.com - The NEXT BIG THING - Really!!!

The New World of Internet Marketing!
Welcome to FreeIQ Marketing, the blog for marketing with FreeIQ! First things first:If you don't already have a FreeIQ account, take a moment and Sign-Up right now - it's free!

Internet Marketing Meets Web 2.0
What is FreeIQ? It is nothing less than the evolution of Internet information and marketing! FreeIQ is a Web 2.0 site, search engine, and host for video, audio, pdf, and every other type of information.

Imagine YouTube, but instead of cheesy kid pranks and grainy cel-phone videos, a repository of the highest-quality content, all in one place, search-able, and of course, free. Using a proprietary Ranking System, FreeIQ insures that only the best content floats to the top!

Now think MySpace - but in place of all those horrific MySpace profiles are high-quality, readable "Author Pages". And speaking of Author Pages, grab yours now! For a short while, FreeIQ is literally a "Land Grab"!

Add your own content
FreeIQ will host unlimited Video, Audio, PDFs, and Web Pages. You simply login and upload your content to their servers. It is now avaliable to anyone, anywhere!

Earn Some Cash
One of the brilliant features of FreeIQ is that you can make your content available for purchase - FreeIQ handles all of the payment backend. You simply upload your stuff and set a price. Anyone can visit the site and purchase your content; FreeIQ handles the rest! You can also embed a video from the website into your existing webpage and if someone watches the video and then goes on to buy a product you get paid a nice commission.

Affiliate Marketing
Perhaps the most astounding feature of FreeIQ is that you can refer anyone to the Web site, and get a commission on anything they purchase - your or anyone else's! You simply give them a link to the page and FreeIQ automatically track it. If they purchase anytime within a year, you get paid! Sign-up for the Affiliate Program - it's free and easy!

FreeIQ - The Next Big Thing
Head over to FreeIQ and browse the incredible and vast array of Video, Audio, and PDF files. You will be astonished! It is truly The Next Big Thing!