Some of you might recall the piece I did about SpeedPPC, a revolutionary PPC system that promised previously unattainable capabilities and near-insurmountable competitive advantage. The gist was, after investigating it, I became a ‘convert’, and even considered making it the first affiliate marketing tool that I use myself that I wanted to keep to myself.

Internet Marketing is a unique business for many reasons; technology, scale, growth, well you know, it’s the Internet! It does, however share one characteristic with most other businesses: it is easier to fail than it is to succeed. There are lots of reasons, some of them common to any business, some more Internet-specific.

A Google Keyword Research “Trick”

If you’ve read this blog in the past, you know my philosophy – it all begins with good keyword research. Whether you’re doing minisites, PPC, article marketing, etc., good keyword research is the single most important factor in success.
Niche research is one of those areas who’s success pivots around keyword research. [Read more →]

If you're new to Internet marketing and don't know where to start, this article will cover the basics that you need to know. Specifically in this article we will be talking about how to evaluate which products and information are right for your business, the number one most important thing to success in Internet marketing, and finally a basic understanding of how all Internet businesses work. After reading this article you should have sufficient information to start your career in Internet marketing.
If you've read a handful of sales pages or information about making money on the Internet, you've probably had your skepticism alarm kicked in. That's because of either hype, flat out lies or half-truths. Usually what you're reading a sales page is a best case scenario. How often do things go perfectly planned in your life? I thought so. Evaluate all information with an extra layer of skepticism. That doesn't mean you should discount it -- only that you should know that what you are reading is likely to be a best case scenario. Being able to have the proper viewpoint means that once you apply the information you purchase or read about, you won't get frustrated right away and quit.
Secondly, creating a great product and making a very functional website doesn't matter one lick if you can't get people to look at it. Traffic is the most important thing for your success in Internet marketing. If you are going to make money, you need to know how to bring in traffic. You can either pay for traffic, if you have the budget, you can get high rankings in search engines for select terms, or you can utilize other strategies such as article writing and posting on free classified ads to bring traffic to your website. But some how you must familiarize yourself with basic ways of traffic generation, and then determine which ones you will use to get people to come to your website. This is by far the most important thing in Internet marketing.
Lastly, in order to run your business successfully, you must know how to run a business successfully. It would be very smart to take a few books from the library on business plans. Learn about supply chains, and customer service in addition to marketing. If you can't manage your resources and time, than all the inquiries you get about your products and services from your marketing will fall apart as you begin to handle them. I cannot stress this enough -- you should create a business plan to save you time and maximize your potential for profit.
With the proper skeptical attitude toward the products and information you read, a good traffic generation strategy and a sound business plan, you'll be ahead of 95% of people in the Internet marketing arena. The reason most people fail at Internet marketing is because they give up too early. The reason they give out quickly is because they have no long-term vision. By doing all the above, you'll cultivate a long-term vision and you will also use your time and resources much better.

Michael Ullman is President of Analogy Marketing(http://ImproveYourInternetMarketing.com), a leading NY-based Internet Marketing company. Analogy Marketing focuses on Affiliate Marketing, and markets the tools they use in-house to other Internet Marketers.

If you're new to Internet marketing and don't know where to start, this article will cover the basics that you need to know. Specifically in this article we will be talking about how to evaluate which products and information are right for your business, the number one most important thing to success in Internet marketing, and finally a basic understanding of how all Internet businesses work. After reading this article you should have sufficient information to start your career in Internet marketing.

If you've read a handful of sales pages or information about making money on the Internet, you've probably had your skepticism alarm kicked in. That's because of either hype, flat out lies or half-truths. Usually what you're reading a sales page is a best case scenario. How often do things go perfectly planned in your life? I thought so. Evaluate all information with an extra layer of skepticism. That doesn't mean you should discount it -- only that you should know that what you are reading is likely to be a best case scenario. Being able to have the proper viewpoint means that once you apply the information you purchase or read about, you won't get frustrated right away and quit.

Secondly, creating a great product and making a very functional website doesn't matter one lick if you can't get people to look at it. Traffic is the most important thing for your success in Internet marketing. If you are going to make money, you need to know how to bring in traffic. You can either pay for traffic, if you have the budget, you can get high rankings in search engines for select terms, or you can utilize other strategies such as article writing and posting on free classified ads to bring traffic to your website. But some how you must familiarize yourself with basic ways of traffic generation, and then determine which ones you will use to get people to come to your website. This is by far the most important thing in Internet marketing.

Lastly, in order to run your business successfully, you must know how to run a business successfully. It would be very smart to take a few books from the library on business plans. Learn about supply chains, and customer service in addition to marketing. If you can't manage your resources and time, than all the inquiries you get about your products and services from your marketing will fall apart as you begin to handle them. I cannot stress this enough -- you should create a business plan to save you time and maximize your potential for profit.

With the proper skeptical attitude toward the products and information you read, a good traffic generation strategy and a sound business plan, you'll be ahead of 95% of people in the Internet marketing arena. The reason most people fail at Internet marketing is because they give up too early. The reason they give out quickly is because they have no long-term vision. By doing all the above, you'll cultivate a long-term vision and you will also use your time and resources much better.

Michael Ullman is President of Analogy Marketing(http://ImproveYourInternetMarketing.com), a leading NY-based Internet Marketing company. Analogy Marketing focuses on Affiliate Marketing, and markets the tools they use in-house to other Internet Marketers.

Keyword Research -- a Secret Trick Most People Don't Know

If you're interested in doing keyword research before entering into a niche or market, then you will want to read this article. Specifically, we will discuss how to do keyword research for free, and the proper way to assure you get the most accurate data so you know which keywords to optimize for. After reading this article, you should have a strategy you can use to start all your keyword research.

If you're going to enter into any niche, you should start broad, then go narrow. This ensures you won't miss important keywords. For example, let's say you were going to do keyword research for dieting tips. To start broad, we'd want to research a term like diet. We are not looking for just keywords with diet in them however, because search engines like Google also analyze relevancy by latent semantic indexing (LSI). What LSI means is that search engines check for similar terms related to diet to determine how relevant the content website is.

To take advantage of LSI properly, do a Google search for diet, but put a tilde (~) in front of the term, so search would look like this: ~diet. Google will return related words in bold such as weight loss, recipes, wheat, meal, eating and foods. Notice the difference from these words and words you'd find in a thesaurus. If you're doing keyword research properly, your best to use terms that search engines tell you are relevant, and not what a thesaurus suggests.

You can then take each of these terms, and do another tilde search, and write down more related words that pop up. By going through broader words into more specific words, you'll be sure not to miss any words related to your keyword, and also have a list of an exact vocabulary to use in your pages to ensure Google will evaluate your content as being highly relevant.

In conclusion, the strategy I have given you something you should use every time you're going to do keyword research for a new niche. While this is not the only strategy you should employ, it is the best one to use for getting a list of terms to look at and consider as traffic sources. The next logical step would be to determine how many users are searching for each of those terms, and then locating ones with high searches so you can optimize for not just the keyword, but related keywords that the search engines also place value upon.

A Google Keyword Research “Trick”

If you’ve read this blog in the past, you know my philosophy – it all begins with good keyword research. Whether you’re doing minisites, PPC, article marketing, etc., good keyword research is the single most important factor in success.
Niche research is one of those areas who’s success pivots around keyword research. [Read more →]