Website Flipping

Website flipping - creating websites specifically to sell - has become very popular.

As pointed out on Improve Your Internet Marketing, flipping a web site is not necessarily the same as buying/selling a business.

For one thing, with a business, your main concern is, well, the business. With flipping, everything is done and revolves around the end objective of selling the site.

While it's possible to sell a 'brand new' site, generally speaking you want to get as much traffic and/or revenue as you can before listing it for sale.

Holding the site for even a few months while creating traffic or sales can result in a selling far higher than it might be otherwise.

Selling prices that are multiples of revenue are common, and a multiple of 6-12 times revenue is not at all unreasonable.

Guaranteed Traffic Formula

Traffic is the lifeblood of Internet marketing, ecommerce, and all online business.

There are many ways to generate traffic, from Pay per Click (ppc), to Free-for-All sites (FFA's). But one of the most popular methods being used today is Article Marketing.

Article marketing is done by submitting articles to article directories. The articles contain backlinks to your site by way of a "resource box". Someone reads the article, and hopefully clicks through to your site.

One of the best things about Article Marketing is that it is free (it is often referred to as "bum marketing", though this term encompasses much more).

There is a great article on generating traffic at the Improve Your Internet Marketing, the in-house blog of Analogy Marketing.

Follow their 'guaranteed' formula, and you can generate as much traffic to your sites as you like!

Gauranteed Formula for Free Traffic Generation!

We all know the success of Internet Marketing rests on our ability to generate traffic. Regardless of what you do online, if it involves Internet marketing, you need traffic. Conversions are necessary of course, but without traffic, there isn’t anything to convert.

In order to improve internet marketing results, we must improve our traffic generating techniques and methods.

After many years online, after many failures and some successes, I have refined my “formula” for generating traffic. It revolves around article marketing, works, it’s repeatable, and it’s sustainable.

I posted a complete step-by-step "formula" to my blog at Analogy Marketing. Read it. Memorize it. Act on it. Live it!

Pay per click (PPC) is a wonderful thing - after all, I am a Google Adwords Certified Professional and manage over $100,000 in Adwords spending, but the bread and butter for most internet marketers revolves around free traffic methods.

Go ahead and read this, print it out, and begin improve internet marketing for yourself:

http://www.improveyourinternetmarketing.com/free-guaranteed-traffic-formula/

The Truth about Hype and Internet Marketing

To be successful in Internet marketing, you have to have high-quality advertising. This means you have to present your product in the best light. However there is a difference between putting your best foot forward and hyping your product to the moon. In this article I will discuss how to use hype appropriately to positively help your sales argument. I will show you what to avoid when using hype so you don't get high refunds or tell flat-out lies which can get you in trouble with the law. After reading this article, you should be able to identify what is okay to write your advertisement and what will get you higher sales, and what you should avoid.

In order to sell something, your advertisement has to be believable. Too much hype means very little believability. If people believe your message, they will perceive you as an credible. If they don't, they will think you're con man. Hype doesn't sell products. Learning how to color your product or service and favorable lights, while still being believable, is what sells products.

Hype does have its place in advertising on the Internet, especially in certain markets. Some markets are so saturated that people won't respond to your message, unless you make it outrageous. This doesn't mean you make outrageous claims. This just means you put an interesting spin on your advertising. For example, a one legged golfer who can hit a drive 250 yards is more interesting than a two legged golfer who can hit a drive 300 yards when you're selling a golf instruction video. It's outrageous, and it probably has nothing to do with the product, but it's effective at getting attention. And if your ads don't get attention, they don't get read and you lose sales.

Techniques like these don't work on markets who have been over exposed to them. After awhile, these markets will become immune to tactics that they know are often manufactured to create urgency or interest. Use these wisely, and always know the state of awareness of your marketplace. What works well in one market will fail in another.